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  2. Apple’s $3 billion purchase of Beats has already paid off

    www.engadget.com/2019-05-28-apple-beats-five...

    The official announcement wouldn't come until May 28th, when Apple put a bow on its $3 billion purchase with a press release and photo. That price tag still represents Apple's most expensive ...

  3. This is why Apple bought Beats - Engadget

    www.engadget.com/2014-05-28-apple-beats-why.html

    Not wasting any time, the execs got right into it. According to Cue, there were three overall reasons why the company made the deal: Talent, great headphones (something many folks will debate) and ...

  4. Beats Electronics - Wikipedia

    en.wikipedia.org/wiki/Beats_Electronics

    Beats Electronics LLC. Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.

  5. Apple acquires Beats Electronics and Beats Music for $3 billion

    www.engadget.com/2014-05-28-apple-to-acquire...

    kelly hodgkins. Contributor. Updated Wed, May 28, 2014 · 5 min read. Apple today announced it is acquiring Beats Electronics and Beats Music for $3 billion, with $2.6 billion of that amount in ...

  6. List of mergers and acquisitions by Apple - Wikipedia

    en.wikipedia.org/wiki/List_of_mergers_and...

    Apple's largest acquisition was that of Beats Electronics in August 2014 for $3 billion. [7] Of the companies Apple has acquired, 71 were based in the United States. In early-May 2019, Apple CEO Tim Cook said to CNBC that Apple acquires a company every two to three weeks on average, having acquired 20 to 25 companies in the past six months alone.

  7. Apple Buys Beats Electronics For $3B | TechCrunch

    techcrunch.com/2014/05/28/apple-buys-beats...

    Apple has indeed purchased Beats, which includes both Beats Audio hardware and Beats Music, the streaming radio service that was founded by rapper Dr. Dre and longtime music industry exec Jimmy ...

  8. Why Apple Wants Beats | TechCrunch

    techcrunch.com/2014/05/09/why-apple-wants-beats

    In 2013, Beats owned 64 percent of the high-price headphone market. That’s the kind of market share any executive could get behind. It was worth a billion dollars last year, which makes the $3 ...

  9. Apple In Talks To Acquire Beats For $3.2 Billion, Says FT

    techcrunch.com/2014/05/08/apple-in-talks-to...

    That’s why it makes a lot of sense for Apple to own this segment of the portable music market as well. And then, there is the music service. In July 2012, Beats acquired music streaming service Mog.