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  2. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  3. How to execute an amplified marketing strategy | TechCrunch

    techcrunch.com/2021/12/01/how-to-execute-an...

    Marketers need a new plan of action that puts creativity before quantity, audience before engine, and sets connection as the top priority. They need an amplified marketing strategy.

  4. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    v. t. e. A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals. It also describes the nature of the business, background information on the organization, the organization's financial projections, and the strategies it intends to ...

  5. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    Go-to-market strategy. A go-to-market strategy, or GTM strategy, [ 1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [ 2][ 3] The goal is to enhance the overall customer ...

  6. Create target customer personas to develop successful growth ...

    techcrunch.com/2021/12/21/create-target-customer...

    To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers. Doing that requires studying ...

  7. If you’re going to market, your GTM slide needs to be awesome

    techcrunch.com/2024/02/12/if-youre-going-to...

    Such insights are crucial for customizing your GTM strategy to your market’s specific needs. That customization, in turn, informs the channels you’ll be using to market your product. Such info ...

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