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  2. APA style - Wikipedia

    en.wikipedia.org/wiki/APA_style

    APA style (also known as APA format) is a writing style and format for academic documents such as scholarly journal articles and books. It is commonly used for citing sources within the field of behavioral and social sciences , including sociology, education, nursing, criminal justice, anthropology, and psychology.

  3. Use case - Wikipedia

    en.wikipedia.org/wiki/Use_case

    Outlines. v. t. e. In software and systems engineering, the phrase use case is a polyseme with two senses : A usage scenario for a piece of software; often used in the plural to suggest situations where a piece of software may be useful. A potential scenario in which a system receives an external request (such as user input) and responds to it.

  4. Operationalization - Wikipedia

    en.wikipedia.org/wiki/Operationalization

    An example of operationally defining "personal space". [ 1] In research design, especially in psychology, social sciences, life sciences and physics, operationalization or operationalisation is a process of defining the measurement of a phenomenon which is not directly measurable, though its existence is inferred from other phenomena.

  5. Case study - Wikipedia

    en.wikipedia.org/wiki/Case_study

    A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. [1] [2] For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular firm's strategy or a broader market; similarly, case studies in politics can range from a narrow happening over time like the operations of a ...

  6. Exploratory research - Wikipedia

    en.wikipedia.org/wiki/Exploratory_research

    Exploratory research can add quality and insightful information to a study, and is vital to a study. It allows for the researcher to be creative in order to gain the most insight on a subject. Next, an outside audience will be used for this research, so it is a good opportunity for the researcher to know what works or what is not a productive ...

  7. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...

  8. Research design - Wikipedia

    en.wikipedia.org/wiki/Research_design

    A research design typically outlines the theories and models underlying a project; the research question (s) of a project; a strategy for gathering data and information; and a strategy for producing answers from the data. [ 1] A strong research design yields valid answers to research questions while weak designs yield unreliable, imprecise or ...

  9. IMRAD - Wikipedia

    en.wikipedia.org/wiki/IMRAD

    IMRAD. In scientific writing, IMRAD or IMRaD ( / ˈɪmræd /) ( Introduction, Methods, Results, and Discussion) [ 1] is a common organizational structure (a document format). IMRaD is the most prominent norm for the structure of a scientific journal article of the original research type. [ 2]

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