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Kraft Foods Inc. (/ ˈ k r æ f t /) was a multinational confectionery, food and beverage conglomerate. [4] It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. [5]
In December 2014 John Cahill was named CEO of Kraft foods. In March 2015, it was announced that Kraft Foods would merge with Heinz to form Kraft Heinz. Cahill became vice chairman of the new merged company.
In 2012, an alleged scheme to repackage regular Heinz ketchup (which contains high-fructose corn syrup) into bottles with counterfeit labels for "Simply Heinz" (which contains sugar) was discovered when the site was left unattended, after which the ketchup apparently began to ferment and the bottles exploded. At the time, according to a Heinz ...
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H. J. Heinz Company marketing material c.1909. Heinz 57 is a steak sauce. Its name comes the historical advertising slogan "57 Varieties" by the H. J. Heinz Company located in Pittsburgh, Pennsylvania, United States. It was developed as part of a marketing campaign that told consumers about the numerous products available from the Heinz company.
Decaffeinated coffee was developed in 1903 (see Decaffeination: Roselius process) by a team of researchers led by Ludwig Roselius in Bremen, Germany. [2] [3] It was first sold in Germany and many other European countries in 1905–1906 under the name Kaffee HAG (short for Kaffee Handels-Aktien-Gesellschaft, or Coffee Trading Public Company). [4]
The Heinz dilemma is a frequently used example in many ethics and morality classes. One well-known version of the dilemma, used in Lawrence Kohlberg 's stages of moral development , is stated as follows: [ 1 ]
Kraft's acquisition of Capri Sun was expected to strengthen the former's share in the juices and drinks market and increase the latter's marketing power. [49] The acquisition covered marketing rights in the United States (extending to Puerto Rico), Canada, [e] and Mexico, [f] [55] the former two of which Kraft retains rights in as of 2022. [56]