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YouTube is making its service more appealing to TV ad buyers with a new ad offering announced on Wednesday at its annual YouTube Brandcast upfront event in New York. The company said it will ...
YouTube says 70 percent of Select impressions land on TVs, so the new format will give advertisers the chance to show more of their services or products in a way that allows "for richer storytelling."
Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said it is experimenting with this ad format for a better viewing ...
YouTube is testing a different approach to ads on smart TVs, as well as its apps on connected devices like Apple TV and game consoles. The platform is experimenting with having longer ad breaks ...
YouTube announced on Monday that it’s expanding video action campaigns (one of Google’s interactive ad types for video) to connected televisions (CTV) to make YouTube ads more shoppable.
YouTube is rolling out these changes in the US first, but they will be effective worldwide by the end 2021. Don’t be surprised if you start seeing ads on videos made by smaller YouTube creators ...
Called “Playables,” YouTube’s offering features a decent selection of titles, including popular games like Angry Birds Showdown, Cut the Rope, Trivia Crack and 8 Ball Billiards Classic ...
YouTube ads are increasingly contributing more to Google’s overall revenue. The company sold more than $22 billion in ads on the platform from the beginning of this year through September. But ...
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