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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   v. t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

3. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

4. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Launched. November 14, 2005; 18 years ago. ( 2005-11-14) Current status. Active. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after ...

5. Google is changing its search results to weed out SEO spam

   www.engadget.com/google-is-changing-its-search...

   The search engine changes will take effect on May 5. Amid complaints about its search results declining in quality, Google is tweaking its algorithms to do a better job of weeding out spammy or ...

6. Google takes aim at SEO-optimized junk pages and spam with ...

   techcrunch.com/2024/03/05/google-takes-aim-at...

   Google today took aim at the SEO industry, which has gamified search rankings to destroy the value of Google Search results. Often, consumers’ web searches for product recommendations, reviews ...

7. Google Optimize - Wikipedia

   en.wikipedia.org/wiki/Google_Optimize

   June 1, 2012; 12 years ago. ( 2012-06-01) Current status. Discontinued. Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by Google. [1] It allowed running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction.