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Under Armour was founded on September 25, 1996, by Kevin Plank, a then-24 year old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother's basement in Washington, D.C. [ 4] He spent his time traveling along the East Coast with nothing but apparel in the trunk of his car ...
Kevin Plank. Kevin Audette Plank (born August 13, 1972) is an American billionaire businessman and philanthropist. Plank is the founder and executive chairman of Under Armour, a manufacturer of sportswear, footwear and accessories, based in Baltimore, Maryland. He served as CEO from its founding until 2020 and will be returning as CEO as of ...
Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. [ 7] Sports marketing is divided into three sectors.
Under Armour also announced that, as Plank becomes CEO, Mohamed A. El-Erian, the former PIMCO CEO, will become the non-executive chair of its board. ... one of the things I am most proud of is the ...
Under Armour’s overall brand image is more associated with professional athletics, and with an enthusiast/semi-pro clientele (or those aspiring to that designation).
Once a consistent 20% plus annual revenue grower, Under Armour's sales growth has languished in the low-single digits in five of its last seven fiscal years. Plank aimed to spin a different story ...
Under Armour is a king in the realm of sport apparel. But it's been laying the ground work for sometime now to become a bonafide technology company. It started some years ago with the E39 and ...
Under Armour says now that the technologies offered by the two apps will be used to expand its Connected Fitness platform with more resources and features, including a a calorie counter, nutrition ...