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Salesforce, Inc. is an American cloud -based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing.
As we enter the twentieth year of Salesforce, there's an interesting opportunity to reflect back on the change that Marc Benioff created with the software-as-a-service (SaaS) model for enterprise ...
At its core, Genie is a new data integration model that underlies the entire Salesforce platform with the aim of moving data wherever it’s needed most — and doing it fast. Patrick Stokes, EVP ...
Salesforce is launching a new suite of products aimed at bolstering its position in the ultra-competitive AI space. Called AI Cloud, the suite, which includes tools designed to deliver ...
Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems.
To address that need, Salesforce also announced that it is integrating the chatbot with its Data Cloud service to create a one-stop platform for building low-code AI-powered CRM applications ...
It was a platform where developers could take advantage of the Salesforce toolset and build whole applications on top of it. Companies like FinancialForce, Veeva, ServiceMax, Apttus and many ...
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