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The growth–share matrix[ 2] (aka the product portfolio matrix, [ 3] Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart created in a collaborative effort by BCG employees: Alan Zakon first sketched it and then, together with his colleagues, refined it. [ 4]
Boston Consulting Group's Advantage Matrix. After its well-known growth-share matrix, the Boston Consulting Group developed another, much less widely reported, matrix which approached the economies of scale decision rather more directly. This is known as their Advantage Matrix. The matrix was published in a 1981 Perspective titled "Strategy in ...
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Today few young technology workers even know where Route 128 is located, let alone its importance in the tech world. Silicon Valley has simply left Boston’s tech center behind. In the 1980’s ...
Waltham, Massachusetts. / 42.37639°N 71.23611°W / 42.37639; -71.23611. Waltham ( / ˈwɔːlθæm / WAWL-tham) is a city in Middlesex County, Massachusetts, United States, and was an early center for the labor movement as well as a major contributor to the American Industrial Revolution. The original home of the Boston Manufacturing ...
GE multifactorial analysis is a technique used in brand marketing and product management to help a company decide what products to add to its portfolio and which opportunities in the market they should continue to invest in. It is conceptually similar to BCG analysis, but somewhat more complicated. Like in BCG analysis, a two-dimensional ...
[8] [5] QR codes, a specific type of 2D barcode, have recently [when?] become very popular due to the growth in smartphone ownership. [ 9 ] Other systems have made inroads in the AIDC market, but the simplicity, universality and low cost of barcodes has limited the role of these other systems, particularly before technologies such as radio ...