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Kraft Foods Inc. (/ ˈ k r æ f t /) was a multinational confectionery, food and beverage conglomerate. [4] It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. [5]
In August 2011, Kraft Foods Inc. announced plans to split into two publicly traded companies — a snack food company and a grocery company. [8]On April 2, 2012, Kraft Foods Inc. announced that it had filed a Form 10 Registration Statement to the SEC to split the company into two companies to serve the "North American grocery business".
In February 2019, shares in Kraft Heinz fell to a record low of under $35 after the company reported a $10.2bn loss for the previous year as the company announced that it would take a $15.4 billion writedown of its Kraft and Oscar Mayer brands, cut its dividend, and acknowledged that the U.S. Securities and Exchange Commission had opened a ...
When shares of old Kraft stock broke into two components last fall, most investors expected the higher-growth Mondelez International global snacks business to be the more attractive segment of the ...
At least for a little while, Kraft (NYS: KFT) shares were a shiny green beacon in a vast sea of red yesterday as investors cheered the company's announcement that it will be splitting itself into ...
Kraft Foods Group (NAS: KRFT) is entering a new era after its recent corporate breakup. Its brand power is indisputable, and its market share dominates. But Kraft's growth potential is limited ...
At the time of the split, Kraft Foods (which included brands such as Oscar Mayer, Planters, Velveeta, Kool-Aid, Miracle Whip, Capri Sun, A1, Cool Whip and Jell-O) was the fourth-largest food and beverage company in North America, trailing PepsiCo, Nestle and Coca-Cola. [4] His salary jumped by 49% during his first year as CEO to $6.83 million. [5]
Kraft (KFT) CEO Irene Rosenfeld probably should have spun off its North American grocery business years ago. The business, which includes such iconic brands as Kraft Macaroni & Cheese, Oscar Mayer ...