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Rakuten Rewards was founded as Ebates in 1998 in Menlo Park, California, by two former deputy district attorneys, Alessandro Isolani and Paul Wasserman. [5] Funded by the venture capital firm Foundation Capital, [6] Ebates.com was launched on 3 May 1999, offering up to 25% cash back from about 40 online retailers.
In September 2014, Rakuten bought Ebates for $1 billion to enter online shopping membership rewards in Canada, China, Russia, South Korea, and the United States. [ 26 ] In January 2015, Rakuten entered the sport of football by acquiring Vissel Kobe , a top J1 League team formed in 1995.
Rakuten also launched e-commerce sites in Germany, Brazil, France, China, Thailand, Malaysia, Indonesia, Taiwan, South Korea, Austria, Russia, Canada and the United Kingdom. [15] [21] [22] On September 9, 2014, Rakuten announced the purchase of San Francisco–based online rebate site Ebates.com for $1 billion in cash. The acquisition of Ebates ...
They clarified, however, that the “cash back rewards” referral business the company operates at Rakuten.com (formely Ebates, which it bought for $1 billion in 2014) ...
Rakuten is paying $1 billion in cash for the company, and will retain 100 percent of Ebates’ outstanding voting stock, as the deal completes. San Francisco-based Ebates offers a website that ...
Ebates is a subsidiary of Rakuten — the multi-billi Backed By VCs, Ebates Buys FatWallet.com And AnyCoupons.com, Starts New Company Sep 09, 2011
Renamed Rakuten Brazil 2011 Tradoria E-commerce Germany — Rebranded as Rakuten Deutschland 2011 Play.com: E-commerce United Kingdom: £25 million Converted into the points-based loyalty program Rakuten.co.uk [5] 2012 Kobo: E-book reader Canada: US$315 million Converted into the points-based loyalty program Rakuten.co.uk [6] 2012 Wuaki.tv: VOD ...
The investment will see Amit Patel, who leads Rakuten-owned cashback service Ebates, and EV Growth managing partner Willson Cuaca, join the board. Cuaca is a familiar face as his East Ventures ...