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  2. Sale price [sale_price] - Google Merchant Center Help

    support.google.com/merchants/answer/6324471

    Sale price [sale_price] Use the sale price [sale_price] attribute to tell customers how much you charge for your product during a sale. During a sale, your sale price is shown as the current price. If your original price and sale price meet certain requirements, your original price may show along with the sale price, so people can see the ...

  3. Product data specification - Google Merchant Center Help

    support.google.com/merchants/answer/7052112

    Submit this attribute (sale price) in addition to the price [price] attribute set to the non-sale price. Accurately submit the product's sale price, and match the sale price with your landing page and the checkout pages. Sale price effective date [sale_price_effective_date] The date range during which the sale price applies. Optional. Example ...

  4. Price [price] - Google Merchant Center Help

    support.google.com/merchants/answer/6324371

    Keep your prices up to date. If the price changes, make sure to provide the latest price value. Don’t include shipping costs in your price. Instead, use Merchant Center shipping settings or the shipping [shipping] attribute in the feed. Don’t include any import- or export-related costs in your price.

  5. Average cost-per-click (Avg. CPC): Definition - Google Ads Help

    support.google.com/google-ads/answer/14074

    CPC because the Max. CPC is multiplied by the number of nights in the itinerary. For example, if Max. CPC is set at $2, then the most that a click will cost for a 1-night stay is $2. For a 3-night stay, the most that a click will cost is $6. The Avg. CPC will reflect the full price you pay for each click.

  6. Create calculated fields with Gemini assistance (Preview)

    support.google.com/looker-studio/answer/14196955

    Create a calculated field with Gemini in Looker assistance. When you're writing a calculated field, click the Help me write icon in the bottom right of the field editor. Looker Studio prompts you to describe the kind of calculated field that you'd like to create. Keep in mind that Looker Studio can only help you create calculated fields that ...

  7. Cost per action: Definition - Google Ads Help

    support.google.com/google-ads/answer/13278730

    Cost per action: Definition. Cost per action: Definition. A cost per action (CPA) is the total cost spent to receive the required actions by your customers. This action is typically a purchase, registration, signup, and many more. You can calculate the CPA by following the below formula: CPA = MC / A.

  8. Product detail [product_detail] - Google Help

    support.google.com/merchants/answer/9218260

    Each product detail [product_detail] attribute must contain 2 colons to separate the three sub-attributes. The correct format is: section_name:attribute_name:attribute_value. If there is no section name [section_name] then the correct format is to start with a colon, “:”., for example :attribute_name:attribute_value.

  9. Quantity. The number of units for an ecommerce event. Populate this metric by sending the quantity parameter at the event level. When you don't include a quantity parameter at the event level, Google Analytics assigns 1 to the Quantity metric for the event. Metrics. Ecommerce > Event scoped. Refund amount.

  10. Actual cost-per-click (CPC): Definition - Google Ads Help

    support.google.com/google-ads/answer/6297

    Actual cost-per-click (CPC): Definition. Your actual cost-per-click (actual CPC) is the final amount you're charged for a click. You're often charged less -- sometimes much less -- than your maximum cost-per-click (max. CPC) bid, which is the most you'll typically be charged for a click. Actual CPC is often less than max.

  11. Product highlight [product_highlight] - Google Help

    support.google.com/merchants/answer/9216100

    Don’t add information such as price, sale price, sale dates, shipping, delivery date, other time-related information, or your company’s name. Include this information with the other attributes such as the sale price [sale_price] or shipping [shipping] attributes. Don't list keywords or search terms. Only list relevant details and ...