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The Gerber Baby is the trademark logo of the Gerber Products Company, an American purveyor of baby food and baby products. [ 1] Drawn by artist Dorothy Hope Smith, the Gerber Baby was modeled after Ann Turner Cook (1926–2022). 1931 lithograph of the Gerber Baby by Dorothy Hope Smith.
In 1928, when Gerber announced it was looking for baby images for its upcoming line of baby food, Smith's drawing was submitted and subsequently chosen. It was trademarked in 1931. [4] [5] The drawing of Ann Turner Cook has since been used on virtually all Gerber baby food packaging. [5] Cook's identity was a secret until 1978. [6]
Gerber experimented with test batches of strained baby food on baby Sally and other babies in the summer of 1927. Gerber also researched marketing possibilities. Gerber began selling baby food through the canning company in 1928, using the "Gerber Baby" as their logo symbol. The baby food was sold at fifteen cents each, much less than similar ...
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gerber.com. Gerber Products Company is an American purveyor of baby food and baby products headquartered in Florham Park, New Jersey, with plans to relocate to Arlington, Virginia. [ 2] Gerber is a subsidiary of Nestlé . Other Gerber products include breastfeeding pumps and other supplies, baby bottles and nipples, and health care products ...
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Gerber Singles was a failed product from 1974 by Gerber, a maker of baby food. It was food in glass jars targeted to college students and adults living on their own for the first time. [1] One marketing tag line was "We were good for you then, we're good for you now." [2] According to Business Insider, Gerber believed that there was a market ...
Pablum is a processed cereal for infants originally marketed and co-created by the Mead Johnson & Company in 1931. The product was developed at the Hospital for Sick Children in Toronto to combat infant malnutrition . Developers of Pablum included Canadian pediatricians Frederick Tisdall, Theodore Drake, Pearl Summerfeldt, Alan Brown, [1 ...