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On May 17, 2021, the number of Shein's app downloads surpassed those of Amazon. [38] Shein was the second most popular shopping app globally in 2021, and the most-downloaded app in May 2022. [24] Shein claims to utilize the psychology of the new generation and implements marketing strategies accordingly to achieve growth. [39]
The Chinese fast fashion giant Shein has become one of fastest growing e-commerce companies in the world; according to TIME, the company did $100 billion in sales in 2022, up from $10 billion in 2020.
The Commission appears to have several early concerns about the two marketplaces. In a press release, the EU said it’s asking Shein and Temu for more information about measures they’ve taken ...
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