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Chanel No. 5 was the first perfume launched by French couturier Gabrielle "Coco" Chanel in 1921. The scent formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux. The design of its bottle has been an important part of the product's branding.
Ernest Beaux [9] was born in Moscow, Russia, the brother of Edouard Beaux, who worked for Alphonse Rallet & Co. of Moscow, then the foremost Russian perfume house and purveyor to the Imperial courts. In 1898, A. Rallet and Company, with approximately 1500 employees and 675 products, was sold to the French perfume house Chiris of La Bocca.
In 1924, Coco Chanel made an agreement with the Wertheimers creating a corporate entity, "Parfums Chanel." Chanel believed that the time was opportune to extend the sale of her fragrance Chanel No. 5 to a wider customer base. Since its introduction it had been available only as an exclusive offering to an elite clientele in her boutique.
A tiny dab of Chanel No. 5 underneath a spritz of Chanel Chance—they bring out the best in each other, and I get compliments every single time I layer them together. Type: Eau de parfum Notes ...
Bleu de Chanel (literally translated as "Chanel's Blue" or "Blue Chanel") is a men's fragrance created by Jacques Polge for French fashion house Chanel in 2010. [1] It was the first men's fragrance released by the brand since Allure Homme Sport in 2004, and the first men's masterbrand introduced since Égoïste in 1990. [ 2 ]
Fragrance by Jacques Polge. Released. September 2002. Label. Chanel. Chanel Chance is a line of fragrances for women from Chanel that was introduced in September 2002. It was created by Jacques Polge, who has created every Chanel fragrance launched since 1978, including Coco Mademoiselle, Allure, Bleu de Chanel and Chanel No.5 Eau Premiere. [1]
US$ 33 million. No. 5 the Film (2004) is a 180-second short film directed by Baz Luhrmann ( Romeo + Juliet, Moulin Rouge!) and starring Nicole Kidman and Rodrigo Santoro. Karl Lagerfeld designed the costumes; [1] he also briefly appears in the film. It is part of a new breed of advertising crossover films known as branded content.
Coco Chanel had worked with Ernest Beaux on her original perfume, Chanel No. 5, which debuted in 1921. The following year, they released Chanel No. 22. [1] In 1924, Pierre Wertheimer became a partner to Coco Chanel in her perfume business. He owned 70 percent; Chanel owned 10 percent, and a friend of Chanel's owned the remaining portion.
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