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  2. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    ISBN 9781135186357. Retrieved 2018-06-17. Strategic management is the process of assessing the corporation and its environment in order to meet the firm's long-term objectives of adapting and adjusting to its environment through manipulation of opportunities and reduction of threats.A corporation-oriented view.

  3. Major Field Test for Master of Business Administration

    en.wikipedia.org/wiki/Major_Field_Test_for...

    The Major Field Test for Master of Business Administration (MFT-MBA) is a national standardized exam administered in the United States at the end of MBA programs. It is a comprehensive exit exam . The MFT-MBA aims to assess skills, knowledge, and reasoning ability within the domain of standard MBA curriculum. [ 1 ]

  4. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    Strategy. SWOT analysis (or SWOT matrix) is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. [ 1]

  5. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  6. Master of Business Administration - Wikipedia

    en.wikipedia.org/wiki/Master_of_Business...

    A Master of Business Administration (MBA; also Master in Business Administration) is a postgraduate degree focused on business administration. [1] The core courses in an MBA program cover various areas of business administration such as accounting, applied statistics, human resources, business communication, business ethics, business law, strategic management, business strategy, finance ...

  7. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing Management is a combined effort of strategies on how a business can launch its products and services. On the other hand, Marketing strategy is the combination of many processes where the business owner or marketer can attract potential customers via several channels. It can be through offline channels or online channels.

  8. Certified Management Accountant - Wikipedia

    en.wikipedia.org/wiki/Certified_Management...

    t. e. Certified Management Accountant ( CMA) is a professional certification credential in the management accounting and financial management fields. The certification signifies that the person possesses knowledge in the areas of financial planning, analysis, control, decision support, and professional ethics. There are many professional bodies ...

  9. Graduate Management Admission Test - Wikipedia

    en.wikipedia.org/wiki/Graduate_Management...

    Website. mba .com. The Graduate Management Admission Test ( GMAT ( / ˈdʒiːmæt / ( JEE-mat ))) is a computer adaptive test (CAT) intended to assess certain analytical, quantitative, verbal, and data literacy skills for use in admission to a graduate management program, such as a Master of Business Administration (MBA) program. [ 4]