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2. If you’re going to market, your GTM slide needs to be awesome

   techcrunch.com/2024/02/12/if-youre-going-to...

   Such insights are crucial for customizing your GTM strategy to your market’s specific needs. That customization, in turn, informs the channels you’ll be using to market your product. Such info ...

3. 5 must-have board slides for SaaS sales and revenue leaders

   techcrunch.com/2021/11/22/5-must-have-board...

   Slide 4: Pipeline. No board presentation can be complete without a sales pipeline slide. You should provide a look back at the quarter and focus on your conversion rates. Adding in these results ...

4. Strategic planning - Wikipedia

   en.wikipedia.org/wiki/Strategic_planning

   Strategic planning is an organization 's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and remains ...

5. Strategic management - Wikipedia

   en.wikipedia.org/wiki/Strategic_management

   ISBN 9781135186357. Retrieved 2018-06-17. Strategic management is the process of assessing the corporation and its environment in order to meet the firm's long-term objectives of adapting and adjusting to its environment through manipulation of opportunities and reduction of threats.A corporation-oriented view.

6. 5 marketing slides to bring to your next board meeting

   techcrunch.com/2023/07/17/5-marketing-slides-to...

   The board doesn’t need to see 15 slides analyzing every segment of the business, but there are likely areas where they’ll want to dig into more detail. For example, if you’ve invested ...

7. Porter's generic strategies - Wikipedia

   en.wikipedia.org/wiki/Porter's_generic_strategies

   Strategy. Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus. A company chooses to pursue one of two types of competitive advantage, either via lower costs than its competition or by differentiating ...

8. Sales presentation - Wikipedia

   en.wikipedia.org/wiki/Sales_presentation

   Sales presentation. As a selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. A sales pitch is essentially designed to be either an introduction ...

9. What investors really think about the TAM slide in your pitch ...

   techcrunch.com/2022/11/04/what-investors-really...

   Top-down: often sourced from public data and market research reports. Bottom-up: projected and actual pricing, data on current and predicted customer behavior. Value theory: the projected value ...