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  2. Crafting unforgettable startup names that resonate, inspire ...

    techcrunch.com/2023/12/11/crafting-unforgettable...

    Google appeared distinctive, playful, and unforgettable in a sea of mundane search engine brands like Infoseek and Web Crawler. Memorable names make it easier for consumers to buy your product.

  3. What I learned the hard way from naming 30+ startups

    techcrunch.com/2021/07/06/what-i-learned-the...

    Over the past five years, we’ve named more than 30 software startups at High Alpha. As a soon-to-be first-time parent, the idea of naming has taken on a whole new meaning and importance in my ...

  4. Startup branding: how much does it really cost? | TechCrunch

    techcrunch.com/2019/03/28/startup-branding-how...

    Rounds of feedback and iteration add cost, as does the size of the team you hire. Approximate cost: $5000-$15,000 (freelancers and small firms), $15,000-$75,000 (large firms). Website. This is the ...

  5. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. [68]

  6. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1] Often, this involves radical changes to a brand's logo ...

  7. Google Search - Wikipedia

    en.wikipedia.org/wiki/Google_Search

    C++ [ 2] Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the Internet by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide.

  8. The Worst Possible Name For Your Brand And Three Things You ...

    techcrunch.com/2015/09/25/the-worst-possible...

    Poachable Becomes Anthology “Unfortunately, we hit some roadblocks about whether the name could be registered as a trademark,” wrote Tom Leung, co-founder and CEO, in his blog post explaining ...

  9. Lululemon Athletica - Wikipedia

    en.wikipedia.org/wiki/Lululemon_Athletica

    Lululemon athletica inc., commonly known as lululemon ( / ˌluːluˈlɛmən / loo-loo-LEM-ən; styled in all lowercase [2] ), is an American-Canadian multinational premium athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States. [4] It was founded in 1998 as a retailer of yoga pants and other yoga ...

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