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The Pepsi Globe is the logo for Pepsi, named for the red, white, and blue design in a sphere -like shape. It is one of the most recognizable logos in the world. [1]
From May to September 2018, this logo was temporarily brought back alongside the 1991 and 1971 logo (and used on 355ml cans everywhere as well as 591mL bottles in the US only) for Pepsi's music generations campaign.
The logo and visual identity thoughtfully borrows equity from its 125-year history and incorporates modern elements to create a look that is unapologetically current and undeniably Pepsi. Key design elements include:
Spanning over a century of visual evolution, the Pepsi logo encodes the history of American consumer culture in stylized iconography. Tracing the brand's symbolic transformations from pharmacy trademark to global emblem, themes of tradition and reinvention reveal tensions at the heart of capitalist mythmaking.
Pepsi is one of the most popular soft drinks with its iconic logo. It is owned by the eponymous company PepsiCo and has changed its name several times. It was called Brad’s Drink until 1898, Pepsi-Cola until 1961, and now Pepsi.
The history of the Pepsi logo is one of constant reimagination. Learn how this iconic beverage brand has mastered the art of rebranding to keep delivering the same flavors and experience that people love—throughout the long Pepsi logo history.
As you can imagine, the Pepsi logo has undergone quite a bit of changes over the years that aligns both with advancement of technology, and the evolution of the brand as a whole. We're going to break down each logo era and give you some info about the inspiration behind it.
The Pepsi logo history paints an interesting tapestry of a brand that was willing to work hard and find its inner personality. From copying the style of Coca-Cola’s red wordmark, to creating a new logo and beating them as the world’s number one cola drink, Pepsi logo designs have been quite adept at making the brand stand out.
The Pepsi logo is one of the most recognisable brand emblems in the world. Those swirling red, white, and blue colours undoubtedly spark instant brand recognition in the minds of consumers. But how did this iconic logo design come to be?
The Pepsi logo evolved from a swirly red-colored logo in classic lettering. Then, it appeared as the bottle cap design. It evolved into a minimalistic design with red, white, and blue colors.