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The current Pepsi logo used as of 15 October 2023, revealed earlier that year. The Pepsi Globe is the logo for Pepsi, named for the red, white, and blue design in a sphere-like shape. It is one of the most recognizable logos in the world. [1]
A new visually distinct can silhouette, which heroes the iconic Pepsi can as an accessible brand for all. A modern, custom typeface reflects the brand's confidence and unapologetic mindset. The signature Pepsi pulse evokes the "ripple, pop and fizz" of Pepsi-Cola with movement.
This updated bottle cap logo featuring a modern sans-serif was introduced in 1962, at a transition point in Pepsi's naming history. Though commonly reported to be a variant of the similar logo which simply reads "Pepsi", this predates it by three years, though their respective uses did overlap.
Spanning over a century of visual evolution, the Pepsi logo encodes the history of American consumer culture in stylized iconography. Tracing the brand's symbolic transformations from pharmacy trademark to global emblem, themes of tradition and reinvention reveal tensions at the heart of capitalist mythmaking.
Timely and timeless, the new Pepsi logo and visual identity system are more than a refresh. We introduced an electric blue and the black of Pepsi Zero Sugar to our cola’s classic colors alongside a modern, custom typeface that reflects the brand’s confidence.
Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling.
The Pepsi brand of soft carbonated beverages, owned by the PepsiCo Corporation of America, has a unique visual identity. The most recognizable part of it is a round emblem that combines three colors: red, white, and blue. They are presented as three even stripes, an iconic identity element.