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Robert Kenneth Kraft [1] (born June 5, 1941) is an American billionaire businessman. He is the chairman and chief executive officer (CEO) of the Kraft Group, a diversified holding company with assets in paper and packaging, sports and entertainment, real estate development, and a private equity portfolio.
Previous logo of the Canadian version [17]. Kraft Dinner has been called a de facto national dish of Canada. [18] Packaged in Quebec with Canadian wheat and milk, and other ingredients from Canada and the US, [19] Canadians purchase 1.7 million of the 7 million boxes sold globally each week [2] and eat an average of 3.2 boxes of Kraft Dinner each year, 55% more than Americans.
Kraft Foods Inc. (/ ˈ k r æ f t /) was a multinational confectionery, food and beverage conglomerate. [4] It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. [5]
In 2013, Kraft decided to overhaul the Kool-Aid Man, reimagining him as a CGI character, "a celebrity trying to show that he's just an ordinary guy." [9] Starting in 2011, Kraft began allocating the majority of the Kool-Aid marketing budget towards Latinos.
In 2008, "Heinz Baked Beans" were renamed "Heinz Beanz", as the original title was "a bit of a mouthful to pronounce", according to the company. [8] In 2016, Heinz's advertising campaign featuring people using empty beans cans as musical instruments was banned by the Advertising Standards Authority on safety grounds. [9]
Altria Group (formerly Philip Morris) spun off remaining shares of Kraft Foods to Altria shareholders in 2007. On November 4, 2015, owner Kraft Heinz announced it would move the Oscar Mayer headquarters and the company's U.S. meats business from Madison to Chicago.
The H. J. Heinz Company was incorporated in 1905 with Heinz serving as its first president, retaining that position for the rest of his life. [6] At the time of Heinz's death in Pittsburgh at the age of 74, the H. J. Heinz Company had more than 20 food processing plants and owned seed farms and container factories. [citation needed]
The Kraft Group, LLC, is a group of privately held companies in the professional sports, manufacturing, and real estate development industries doing business in 90 countries. [3] Founded in 1998 by American businessman Robert Kraft as a holding company for various interests he had acquired since 1968, [ 2 ] it is based in Foxborough ...