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  2. Walmart to acquire women’s plus-size clothing brand ELOQUII

    techcrunch.com/2018/10/02/walmart-to-acquire...

    More than half of U.S. women ages 18-65 now wear a size 14 or higher, but traditional fashion brands often overlook their needs by limiting clothing options, or failing to address fit.

  3. Walmart launches AI-powered virtual clothing try-on ...

    techcrunch.com/2022/03/02/walmart-launches-a-i...

    These virtual models currently range in height between 5’2″ and 6’0″ and in sizes XS through XXXL. Walmart notes it will continue to expand its model selection over time, with plans to ...

  4. Vanity sizing - Wikipedia

    en.wikipedia.org/wiki/Vanity_sizing

    Vanity sizing, or size inflation, is the phenomenon of ready-to-wear clothing of the same nominal size becoming bigger in physical size over time. [ 1][ 2][ 3] This has been documented primarily in the United States and the United Kingdom. [ 4] The use of US standard clothing sizes by manufacturers as the official guidelines for clothing sizes ...

  5. Walmart - Wikipedia

    en.wikipedia.org/wiki/Walmart

    Walmart Inc. /  36.36556°N 94.21750°W  / 36.36556; -94.21750. Walmart Inc. ( / ˈwɔːlmɑːrt / ⓘ; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other countries.

  6. Bust/waist/hip measurements - Wikipedia

    en.wikipedia.org/wiki/Bust/waist/hip_measurements

    For medical use, see body shape. Bust/waist/hip measurements (informally called 'body measurements' or ′vital statistics′) are a common method of specifying clothing sizes. They match the three inflection points of the female body shape. In human body measurement, these three sizes are the circumferences of the bust, waist and hips; usually ...

  7. Plus-size clothing - Wikipedia

    en.wikipedia.org/wiki/Plus-size_clothing

    Mary Duffy's Big Beauties was the first model agency to work with hundreds of new plus-size clothing lines and advertisers. For two decades, this plus-size category produced the largest per annum percentage increases in ready-to-wear retailing. Max Mara started Marina Rinaldi, one of the first high-end clothing lines, for plus-size women in ...

  8. Soma’s smart bra helps women find the right size - Engadget

    www.engadget.com/2019-01-07-soma-smart-bra-find...

    Soma’s smart bra helps women find the right size. It takes measurements and an app recommends ideal styles and sizes. Finding the right bra size can be an arduous process, and the vast majority ...

  9. U.S. standard clothing size - Wikipedia

    en.wikipedia.org/wiki/U.S._standard_clothing_size

    The most common size category. For women of about average height (5 ft 4 in) with an average bust height and an hourglass figure. Dress sizes may be given as girth at the bust in inches (e.g., 36), but even-numbered sizes from 2 to 16 are more common. Categorical sizes range from XS (extra-small) to XL (extra-large).

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