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2. Under Armour was a real threat to Nike. Now it’s ... - AOL

   www.aol.com/under-armour-real-threat-nike...

   It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.”

3. Under Armour’s HOVR smart running shoes are more than just a ...

   www.engadget.com/2018-02-09-under-armour-hovr...

   The Sonic and Phantom HOVR connected sneakers are available now for $110 and $140, respectively. And if you like the shoes but don't care about making them work with the Map My Run app, Under ...

4. Under Armour - Wikipedia

   en.wikipedia.org/wiki/Under_Armour

   Under Armour was founded on September 25, 1996, by Kevin Plank, a then-24 year old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother's basement in Washington, D.C. [4] He spent his time traveling along the East Coast with nothing but apparel in the trunk of his car.

5. Under Armour to sell MyFitnessPal for $345 million, after ...

   techcrunch.com/2020/10/30/under-armour-to-sell...

   Global fitness giant Under Armour announced this morning that it will be selling MyFitnessPal to investment firm Francisco Partners for $345 million, five and a half years after acquiring it for ...

6. Under Armour's HOVR connected shoes aim to make ... - Engadget

   www.engadget.com/2019-02-01-under-armour-hovr...

   Under Armour has been making a major push into smart running shoes for a couple of years now, and in 2019 the company is taking those efforts even further. This year, it plans to launch a suite of ...

7. Swoosh, There It Is: Buy Nike, Sell Under Armour - AOL

   www.aol.com/2011/10/03/swoosh-there-it-is-buy...

   Last Wednesday, under orders from the Federal Trade Commission, Reebok agreed to shell out $25 million to cover refunds of its RunTone and EasyTone lines. It turns out that getting "better legs ...