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Safeway (also referred to as Canada Safeway) is a Canadian supermarket chain of 135 full service supermarket stores mostly operating in the western provinces in Canada.It was established in 1929 as a subsidiary of the American Safeway Inc., before being sold in 2013 to Canada's second-largest supermarket chain, Sobeys, a division of the conglomerate Empire Company. [1]
In 2021, the service merged with Scotiabank's Scotia Rewards service, and expanded to include partnerships with Expedia, Rakuten, and the ability to redeem points to credit on Scotiabank credit and debit accounts. In June 2022, Empire Company joined the partnership and added its supermarket chains, including Safeway and Sobeys, to the Scene+ ...
The program was launched with a refreshed mobile app that supports scan-and-pay shopping in select markets. Safeway also activated QR payments and digital receipts with the updated mobile app. The "Just for U" rewards program (commonly branded J4U), first launched in 2012, was simplified to "for u" as part of the FreshPass launch. [65]
In February 2014, it was announced that Overwaitea would purchase 15 stores from Sobeys, three in Alberta and twelve in British Columbia. The stores purchased were under the Safeway , Thrifty Foods and Sobeys banners and all were converted to become Save-On-Foods stores. [ 1 ]
SwiftConnect, a company developing software to help corporate customers manage access at their offices, has raised $17 million in a venture round.
FreshCo Ltd. is a Canadian chain of discount supermarkets owned by Sobeys. [2] It was launched in March 2010. [3] As of September 2023, there were 100 FreshCo stores. In December 2017, Sobeys Inc. announced plans to re-brand up to 64 stores in western Canada currently under the Safeway and Sobeys names into the FreshCo banner.
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September 2007 Sobeys buys Thrifty Foods for $256.6 million. 2011 Sobeys purchases 236 retail gas locations for $214.9 million in Québec and Atlantic Canada. [5] June 2013 Empire buys all of Safeway Canada's stores for $5.8 billion; September 2018 Empire announces intent to buy Farm Boy stores in an $800 million deal. [6]