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  2. Channel partner - Wikipedia

    en.wikipedia.org/wiki/Channel_partner

    A channel partner is a company that partners with a manufacturer or producer to market and sell the manufacturer's products, services, or technologies. This is usually done through a co-branding relationship. Channel partners may be distributors, vendors, retailers, consultants, systems integrators (SI), technology deployment consultancies, and ...

  3. Partner relationship management - Wikipedia

    en.wikipedia.org/wiki/Partner_relationship...

    Partner relationship management. Partner relationship management (PRM), used especially in IT and cybersecurity industries, [1] is a system of methodologies, strategies, software, and web-based capabilities which help a vendor to manage channel partner relationships. The most common types of channel partners include resellers, distributors ...

  4. Market development funds - Wikipedia

    en.wikipedia.org/wiki/Market_development_funds

    Market development funds. Market development funds or MDF are used in an indirect sales channel where funds are made available by a manufacturer or brand to help affiliates, channel partners, resellers, VARs, or distributors, etc. sell its products and create local awareness about the national brand. Co-op Funds is a synonym for Market ...

  5. YouTube introduces channel memberships, merchandise and ...

    techcrunch.com/2018/06/21/youtube-introduces...

    This includes the rollout of channel memberships, merchandising, marketing partnerships via FameBit and the launch of “Premieres,” which offers a middle ground between pre-recorded, edited ...

  6. YouTube targets TikTok with revenue sharing for Shorts ...

    techcrunch.com/2022/09/20/youtube-targets-tiktok...

    The existing Partner Program for long-form video requires YouTubers to have 1,000 subscribers and 4,000 watch hours. This won’t change. But starting in early 2023, creators will be able to apply ...

  7. Target ups its ad efforts with revamped media company, Roundel

    techcrunch.com/2019/05/02/target-ups-its-ad...

    Roundel will leverage Target’s shopper insights to create personalized ad campaigns that can run on Target.com or elsewhere across 150 brand-safe channels, like Pinterest, PopSugar, NBCU and others.

  8. Marketing channel - Wikipedia

    en.wikipedia.org/wiki/Marketing_channel

    A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. [1] A marketing channel is a useful tool for management, [2] and ...

  9. YouTube will share ad revenue with Shorts creators - Engadget

    www.engadget.com/youtube-revenue-sharing-shorts...

    With the new revenue sharing program, creators with at least 1,000 subscribers who get 10 million views on Shorts in a 90-day period can apply to join the Partner Program. Like TikTok, ads on ...

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