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Keebler was acquired by United Biscuits in 1974, [17] headquartered in West Drayton, Middlesex, England. [18] By the 1980s, Keebler had expanded into the bagged salty snack market, launching a string of successful and innovative snack chips such as Tato Skins, O'Boisies, and Pizzarias.
Ferrero will buy Kellogg’s Keebler cookies, Famous Amos, Mother’s, Murray’s, Girl Scout cookies and fruit snacks brands for $1.3 billion.
BATTLE CREEK, Mich., July 29, 2019 /PRNewswire/ -- Kellogg Company (NYSE: K) announced today that it has closed the sale of Keebler cookies and other selected businesses to the Ferrero Group...
From better ingredients to improved packaging, owner Ferrero is making changes to update the brand it acquired in 2019 from Kellogg without alienating its core consumers.
The Corn Flakes-owner acquired Keebler in 2001 for $4.4 billion. At the time, part of its draw was the cookie brand’s “direct-store delivery” platform, through which employees place the...
Ferrero will acquire a strong portfolio of beloved brands in the cookie category, including the iconic cookie brand Keebler®, top selling on-the-go Famous Amos® cookies, the premium family cookie brand Mother’s®, and Murray® sugar free cookies, as well as Little Brownie Bakers®, supplier of cookies to the Girl Scouts.
Kellogg announced it has reached an agreement to sell its Keebler, Famous Amos, and fruit snacks businesses to Ferrero Group for $1.3 billion.
Kellogg Co. agreed to sell its cookies and fruit snack brands including Keebler and Famous Amos to Ferrero for $1.3 billion, as the cereal maker refocuses on the fast-growing parts of its business. The businesses generated sales of about $900 million in 2018, the companies said Monday.
The packaged-food company agreed to sell its Keebler cookie business and other snack and baked-goods brands to Ferrero Group for $1.3 billion in cash, as it shifts toward products it believes...
The Ferrero Group, owner of dessert brands like Nutella, announced Monday it will acquire more beloved cookie, fruit snack, pie crust and ice cream cone brands from Kellogg.