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In mainland China McDonalds has traditionally been seen as a high-class restaurant, mostly because when it first arrived its prices (which were set at western levels) were far above most local restaurants, meaning that only the wealthy could afford to eat there and so it acquired a sort of elite reputation, e.g. if you ate at McDonalds then you were almost certainly wealthy and so it also ...
There are a couple of restaurants just outside the West Gate, but new building complexes have replaced many to the south. A short walk to Haidian Bridge (Haidian Qiao, where Tushucheng used to start) will get you to a few other restaurants (e,g., Goubuli Baozi, a Korean restaurant, etc.). A McDonald's is also one block further south.