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The Public Relations Society of America ( PRSA) is a 501 (c) (6) not-for-profit organization trade association for public relations professionals. It was founded in 1947 by combining the American Council on Public Relations and the National Association of Public Relations Councils. That year, it held its first annual conference and award ceremony.
The Barcelona Principles refers to the Barcelona Declaration of Research Principles, a set of seven voluntary guidelines established by the public relations (PR) industry to measure the efficiency of PR campaigns. [1] They were the first overreaching framework for effective public relations and communications measurement. [2]
The APR credential was established in 1964 as a certification program sponsored by the Public Relations Society of America (PRSA). The PRSA continued to manage the program until 1998 when the Universal Accreditation Board - consisting of approximately 25 representatives from nine major PR professional societies — was formed as part of an effort to make the credential an industry-wide ...
A code of practice is adopted by a profession (or by a governmental or non-governmental organization) to regulate that profession. A code of practice may be styled as a code of professional responsibility, which will discuss difficult issues and difficult decisions that will often need to be made, and then provide a clear account of what behavior is considered "ethical" or "correct" or "right ...
Judicial misconduct. v. t. e. Professional responsibility is a set of duties within the concept of professional ethics for those who exercise a unique set of knowledge and skill as professionals. [1] Professional responsibility applies to those professionals making judgments, applying their unique skills, and reaching informed decisions for, or ...
Public relations ( PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not ...
Excellence theory. The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and ...
v. t. e. The American Bar Association 's Model Rules of Professional Conduct (MRPC) are a set of rules and commentaries on the ethical and professional responsibilities of members of the legal profession in the United States. [1] Although the MRPC generally is not binding law in and of itself, it is intended to be a model for state regulators ...