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Gondola (retail) A gondola (usually pronounced / ɡɒnˈdoʊlə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays.
Endcap. In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
Clothing, footwear, bedding, furniture, jewelry, seasonal, beauty products, electronics, toys, and housewares. Hills was a discount department store chain based in Canton, Massachusetts. [1] It was founded in 1957 in Youngstown, Ohio and existed until 1999 when it was acquired by Ames. Most stores were located in Ohio, Indiana, New York ...
Planograms are predominantly used in retail businesses. A planogram defines the location and quantity of products to be placed on display, often with detailed specifications on the number of product facings and spacing; shelf layout, height, width, slant and depth and necessary or recommended chiller conditions (e.g. fresh meat versus white wine).
A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...
On the right, perpendicular to the main aisle, were the general merchandise shelving gondolas. A tall mezzanine housed the 1 Hour Photo Department in the center of these general merchandise aisles. To the left of the main front to back walkway was the large 20' shelving and beyond that the grocery department, which was larger than the general ...
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