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Nike sent Peretti an email explaining that his personalization request could not be granted for one of four things: it contained another party's trademark or other intellectual property, the name of an athlete or team Nike does not have the legal right to use, profanity or inappropriate slang, or was left blank. Peretti replied, expressing to ...
Keady publicly refused to support Nike and was forced to resign his position as soccer coach. After resigning, Keady continued to research the conditions in Nike's Sweatshops. He traveled to Indonesia and for a month lived among the Nike factory workers, surviving on the $1.25 per day wage the workers earn.
While at MIT, his email exchange [11] with Nike over a request to print "sweatshop" on custom order shoes went viral. [12] After graduating from the University of California, Santa Cruz in 1996, Peretti published an article titled "Capitalism and Schizophrenia" [a] in Negations, a Texas-based journal of critical theory. [14]
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This month, the athletic company will open Nike Makers' Experience at the Nike By You Studio in New York. Part of that experience is the ability to create Nike shoes with a custom look. And you ...
Naturally, one of the most interesting parts about the Makers' Experience is that Nike can make you a custom shoe in less than an hour. In our case, it actually only took 46 minutes, which is ...
Nike By You (Previously "NikeiD") is a service provided by Nike allowing customers to personalize and design their own Nike merchandise, most specifically footwear but also sportswear. They offer online services as well as physical studios in different countries around the world, including: United Kingdom, Italy, France, Japan, Spain, Germany ...
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