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rjrt.com. The R. J. Reynolds Tobacco Company ( RJR) is an American tobacco manufacturing company based in Winston-Salem, North Carolina, and headquartered at the RJR Plaza Building. Founded by R. J. Reynolds in 1875, [ 1] it is the largest tobacco company in the United States. The company is a wholly owned subsidiary of Reynolds American, after ...
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In 1970, Congress banned all tobacco advertising from TV and radio. The following year, Lorillard introduced Maverick, its first new full-flavor cigarette since Old Gold, making heavy use of free samples. Also, as part of its venture in alternative forms of advertising, early in the 1970s Lorillard tried advertising Kent and True in paperback ...
[7] [8] Furthermore, card-like coupons with special offers have often been included in cigarette packets over the years. The first set of "Doral Celebrate America" cards featured the 50 states in two releases, 2000 and 2001. Later themes include American festivals, cars, national parks, and 20th century events.
As nicotine is highly addictive, marketing nicotine-containing products is regulated in most jurisdictions. Regulations include bans and regulation of certain types of advertising, and requirements for counter-advertising of facts generally not included in ads (generally, information about health effects, including addiction).
ZYN’s tobacco-free status has enabled it to bypass federal and state-level regulations on tobacco marketing—including bans on coupons, branded merchandise, event sponsorships, and giveaways.
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Despite it being illegal at the time, tobacco marketers gave out free menthol cigarette samples to children in black neighborhoods in the U.S. [19] [20] Similar practices continue in Sub-Saharan Africa, where a 2016 study found over 12% of South African students had been given free cigarettes by tobacco company representatives. [21]
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