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2. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.

3. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   v. t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

4. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6] GA4 is the default Google Analytics installation and is the renamed version for the (App ...

5. Botify is an SEO crawler that helps your website optimize for ...

   techcrunch.com/2016/05/09/botify-is-an-seo...

   Enter Botify, a cloud-based crawler that will examine your website and create a detailed SEO analysis with actionable feedback. The French-based company, which launched today onstage at Disrupt NY ...

6. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

7. Google takes aim at SEO-optimized junk pages and spam with ...

   techcrunch.com/2024/03/05/google-takes-aim-at...

   Google today took aim at the SEO industry, which has gamified search rankings to destroy the value of Google Search results. Often, consumers’ web searches for product recommendations, reviews ...