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Pibb Xtra, formerly called Mr. Pibb (sometimes styled as Mr. PiBB), is a soft drink created and marketed by The Coca-Cola Company. It is a kind of pepper soda [2] with several variants. As of 2020, Pibb Xtra is sold in bottles, cans, and two-liter bottles, and is available in most Coca-Cola Freestyle machines.
As soda enthusiasts searched for their beloved Mr. Pibb, questions arose: Has Mr. Pibb been discontinued? Who manufactures Mr. PiBB? Is Pibb Xtra the same as Mr. PiBB? And what exactly is the flavor of Pibb? In this blog post, we dive deep into the world of Mr. Pibb and uncover the truth behind its disappearance.
What is Mr. Pibb? Who owns Mr. Pibb? Mr. Pibb is (or was) a Coke product. It was a spiced soda that was invented to be Coca-Cola’s answer to Dr Pepper. By the time the cola wars in the 1970s rolled in, Coca-Cola was hellbent on ending the good doctor’s spiced soda domination, so they launched Mr. Pibb in 1972.
The engaging enigma of Mr. Pibb’s roots shall ever provide fizzy fodder for inquisitive minds. The hazy origins of Coca-Cola's peppery 1970s soda challenger Mr. Pibb have spawned abundant myths and legends around the beloved brand.
And while Mr. Pibb and Pibb Xtra have had their successes, Coke probably isn't thrilled by what may be the overall result: Over time, Pibb has boosted Pepper's sales. In 1973, Texas Monthly interviewed Woodrow Wilson Clements, Dr Pepper's company president at the time.
On June 28, 1972, Coke began test-marketing Mr. PiBB in Dr Pepper's own backyard (Time, July 3 1972, pg. 40). Among the first cities chosen were Waco and Temple, Texas and Columbus, Starkville and West Point, Mississippi.
Coca-Cola renamed their beverage Mr. Pibb. [30] Dr Pepper became insolvent in the early 1980s, prompting an investment group to take the company private. Several years later, Coca-Cola attempted to acquire Dr Pepper, but was blocked from doing so by the Federal Trade Commission (FTC).