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Victoria's Secret is an American lingerie, clothing, and beauty retailer. Founded in 1977 by Roy and Gaye Raymond, [6] [7] the company's five lingerie stores were sold to Les Wexner in 1982. [8] Wexner rapidly expanded into American shopping malls, growing the company into 350 stores nationally with sales of $1 billion by the early 1990s, when ...
Pink (Victoria's Secret) Pink (stylized PINK) is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line. The target demographic skews younger from teenage girls (13-18) to young adult women through their mid-twenties (18-25). [1] PINK had a regular segment featuring their ...
Raymond worked in marketing for several companies early in his career, including Guild Wineries, Richardson-Merrell, and the Vicks company. His greater aspiration was to start his own business. Victoria's Secret. On June 12, 1977, Victoria's Secret was founded by Roy and Gaye Raymond in Delaware.
In 1995, when the company was facing competition from Wonderbra, the first Victoria’s Secret Fashion Show took place at the Plaza Hotel in New York City. It proved successful enough to become an ...
As time went on, designs got more and more daring; the new era of Victoria's Secret focused on leather additions, studded hardware, and of course, the signature larger-than-life wings.
The lingerie company is reinventing their iconic Victoria's Secret Fashion Show.
The Victoria's Secret Fashion Show is an annual promotional event sponsored by and featuring Victoria's Secret, a brand of lingerie. From 1995 to 2018, Victoria's Secret used the show to market its goods in high-profile settings. Models under contract to the company, known as Victoria's Secret Angels, were key participants at the event.
For Mother's Day 2021, just a month before Victoria's Secret made its new marketing intentions public, the lingerie company featured a pregnant model for the very first time in honor of Mother's ...