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Victoria's Secret is an American lingerie, clothing, and beauty retailer. Founded in 1977 by Roy and Gaye Raymond, [6] [7] the company's five lingerie stores were sold to Les Wexner in 1982. [8] Wexner rapidly expanded into American shopping malls, growing the company into 350 stores nationally with sales of $1 billion by the early 1990s, when ...
Victoria’s Secret grew into a global retail giant by telling consumers that exterior beauty is what matters most, so an almost 180-degree shift in narrative has raised skepticism about the ...
Raymond worked in marketing for several companies early in his career, including Guild Wineries, Richardson-Merrell, and the Vicks company. His greater aspiration was to start his own business. Victoria's Secret. On June 12, 1977, Victoria's Secret was founded by Roy and Gaye Raymond in Delaware.
Sharen Jester Turney (née Jester) is a global business leader, and former president and CEO of Victoria's Secret (before 2019), a $7.7 billion company of which she led for a decade doubling the profit and increasing sales by 70%, Victoria's Secret is the largest retailer of intimate apparel, and the largest subsidiary of L Brands Inc (formerly Limited Brands Inc).
For all its problems in recent years, Victoria’s Secret is still the largest underwear retailer in North America, with about 20 percent of the market share, according to its own analysis.
As time went on, designs got more and more daring; the new era of Victoria's Secret focused on leather additions, studded hardware, and of course, the signature larger-than-life wings.
Pink (Victoria's Secret) Pink (stylized PINK) is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line. The target demographic skews younger from teenage girls (13-18) to young adult women through their mid-twenties (18-25). [1] PINK had a regular segment featuring their ...
The lingerie company is reinventing their iconic Victoria's Secret Fashion Show.