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The boards of both companies agreed to the merger of Kraft Foods and H.J. Heinz, with approval by shareholders and regulatory authorities in early 2015. [10] [11] The new Kraft Heinz Company became the world's fifth-largest food and beverage company [12] and the third-largest in the United States.
Kraft Foods Inc. (/ ˈ k r æ f t /) was a multinational confectionery, food and beverage conglomerate. [4] It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. [5]
Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate, [2] split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July 2, 2015.
On March 25, 2015, Kraft announced its merger with Heinz, arranged by Berkshire Hathaway and 3G Capital. [9] [10] The resulting Kraft Heinz Company is the fifth largest food company in the world. [11] Berkshire Hathaway became a majority owner of Heinz on June 18, 2015.
It was structured so that Kraft Foods changed its name to Mondelez International and spun off Kraft Foods Group as a new publicly traded company. [25] Kraft Foods Group later merged with Heinz to become Kraft Heinz. [24] In 2014, the company announced a merger of its coffee business with the Dutch firm Douwe Egberts. [26]
Previous logo of the Canadian version [17]. Kraft Dinner has been called a de facto national dish of Canada. [18] Packaged in Quebec with Canadian wheat and milk, and other ingredients from Canada and the US, [19] Canadians purchase 1.7 million of the 7 million boxes sold globally each week [2] and eat an average of 3.2 boxes of Kraft Dinner each year, 55% more than Americans.
In 2008, "Heinz Baked Beans" were renamed "Heinz Beanz", as the original title was "a bit of a mouthful to pronounce", according to the company. [ 8 ] In 2016, Heinz's advertising campaign featuring people using empty beans cans as musical instruments was banned by the Advertising Standards Authority on safety grounds.
In 1981, Oscar Mayer stockholders elected to sell the company to General Foods. [5] Four years later, Philip Morris acquired General Foods, and in 1989 merged General Foods with the newly acquired Kraft Foods transforming it into Kraft General foods. Shares of Kraft Foods were first offered to the public via an initial public offering in 2001.