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Typography of Apple Inc. Apple's first logo, hand drawn by Ronald Wayne. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company.
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iPod advertising. Apple used a variety of advertising campaigns to promote its iPod portable digital media player. The campaigns include television commercials, print ads, posters in public places, and wrap advertising campaigns. These advertising techniques are unified by a distinctive, consistent style that differs from Apple's other ads .
The product pages for the iPod shuffle and the Mac mini have their own little easter eggs, which aren’t really hidden. But how many of you actually noticed gems such as: (2) Do not eat iPod ...
Apple doesn't seem to have a problem with Mac Publishing publishing a magazine called Macworld, but said they'd take legal action for trademark infringement if Mac Publishing didn't remove the ...
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Chicago is a sans-serif typeface designed by Susan Kare for Apple Computer. It was used in the Macintosh operating system user interface between 1984 and 1997 and was an important part of Apple’s brand identity. It is also used in early versions of the iPod user interface. Chicago was initially a bitmap font; as the Apple OS ’s capabilities ...
Even though Apple killed off the original iPod five years ago, the brand still has a little value for the company. Apple still sells an iPod touch, though it's more of an iOS gateway drug at this ...