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  2. A founder’s guide to calculating CAC and LTV the right way

    techcrunch.com/2022/05/09/a-founders-guide-to...

    Investors use LTV/CAC to measure whether a company’s short-term investments into sales and marketing are creating or destroying value for the business and determine if additional capital will ...

  3. Cash and cash equivalents - Wikipedia

    en.wikipedia.org/wiki/Cash_and_cash_equivalents

    Cash and cash equivalents ( CCE) are the most liquid current assets found on a business's balance sheet. Cash equivalents are short-term commitments "with temporarily idle cash and easily convertible into a known cash amount". [ 1] An investment normally counts as a cash equivalent when it has a short maturity period of 90 days or less, and can ...

  4. Return on investment - Wikipedia

    en.wikipedia.org/wiki/Return_on_investment

    Return on investment ( ROI) or return on costs ( ROC) is the ratio between net income (over a period) and investment (costs resulting from an investment of some resources at a point in time). A high ROI means the investment's gains compare favourably to its cost. As a performance measure, ROI is used to evaluate the efficiency of an investment ...

  5. Return on marketing investment - Wikipedia

    en.wikipedia.org/wiki/Return_on_marketing_investment

    The first, short-term ROMI, is also used as a simple index measuring the dollars of revenue (or market share, contribution margin or other desired outputs) for every dollar of marketing spent. For example, if a company spends $100,000 on a direct mail piece and it delivers $500,000 in incremental revenue, then the ROMI factor is 5.0.

  6. How much should you keep in a high-yield savings account? - AOL

    www.aol.com/finance/how-much-in-high-yield...

    To determine the appropriate amount to keep in your HYSA, tally up your necessary monthly expenses and multiply that figure by the number of months you want your emergency fund to cover ...

  7. How Can I Make a Short-Term Investment With $100k? - AOL

    www.aol.com/finance/best-way-invest-100k-short...

    Short-term investments might not offer big returns like long-term investments, but they can help reduce risk, yield … Continue reading → The post Best Way to Invest $100k Short Term appeared ...

  8. Equivalent annual cost - Wikipedia

    en.wikipedia.org/wiki/Equivalent_annual_cost

    Equivalent annual cost. In finance, the equivalent annual cost ( EAC) is the cost per year of owning and operating an asset over its entire lifespan. It is calculated by dividing the negative NPV of a project by the "present value of annuity factor": , where. where r is the annual interest rate and. t is the number of years.

  9. Time value of money - Wikipedia

    en.wikipedia.org/wiki/Time_value_of_money

    Time value of money. The present value of $1,000, 100 years into the future. Curves represent constant discount rates of 2%, 3%, 5%, and 7%. The time value of money is the widely accepted conjecture that there is greater benefit to receiving a sum of money now rather than an identical sum later.

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