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2. Under Armour was a real threat to Nike. Now it’s ... - AOL

   www.aol.com/under-armour-real-threat-nike...

   May 18, 2024 at 7:00 AM. It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.”. Instead ...

3. Under Armour’s HOVR smart running shoes are more than just a ...

   www.engadget.com/2018-02-09-under-armour-hovr...

   The Sonic and Phantom HOVR connected sneakers are available now for $110 and $140, respectively. And if you like the shoes but don't care about making them work with the Map My Run app, Under ...

4. Under Armour - Wikipedia

   en.wikipedia.org/wiki/Under_Armour

   Kevin Plank, founder of Under Armour, pictured in 2018. Under Armour was founded on September 25, 1996, by Kevin Plank, a then-24 year old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother's basement in Washington, D.C. [4] He spent his time traveling along the East ...

5. Under Armour to sell MyFitnessPal for $345 million, after ...

   techcrunch.com/2020/10/30/under-armour-to-sell...

   Global fitness giant Under Armour announced this morning that it will be selling MyFitnessPal to investment firm Francisco Partners for $345 million, five and a half years after acquiring it for ...

6. Under Armour stock slides as company warns of 'promotional ...

   www.aol.com/finance/under-armour-stock-slides...

   The Wisconsin Badgers wear Under Armour shoes during the game against the Maryland Terrapins at Xfinity Center on January 25, 2023. (Photo by G Fiume/Getty Images) (G Fiume via Getty Images)

7. Under Armour's HOVR connected shoes aim to make ... - Engadget

   www.engadget.com/2019-02-01-under-armour-hovr...

   under armour. Under Armour has been making a major push into smart running shoes for a couple of years now, and in 2019 the company is taking those efforts even further. This year, it plans to ...