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STRATEGIC MANAGEMENT offers an introduction to the key topics and themes of strategic management. The authors draw on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about implementing those strategies.
Provides not only the concepts (glossary of terms) but also the tools and frameworks used in strategic management (e.g., PESTEL; Porter's five forces; VRIO framework; Corporate Strategy frameworks such as BCG matrix, etc.)
This textbook prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing skills to become successful leaders capable of making well-reasoned strategic decisions.
Get Strategic Management: Text and Cases by Gregory Dess, Gerry McNamara, Alan Eisner and Steve Sauerwald Textbook, eBook, and other options. ISBN 9781264124329
Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
Strategic Management is a core strategy textbook, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style...
Concise, easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control.
Strategic Management. Richard Lynch. SAGE, Apr 7, 2021 - Business & Economics - 768 pages. The 9th edition of this comprehensive core textbook builds on its global perspective and...
Ansoff was the first management guru to recognize the need for strategic planning for firms operating in an increasingly complex and turbulent business environment. Strategic Management was...
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises.