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Frito-Lay, Inc. (/ ˈ f r iː t oʊ l eɪ /) is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers ...
Enrico became CEO of Frito-Lay in 1991, followed by vice chair of PepsiCo in 1994. Enrico was the Chairman of PepsiCo from 1996 to 2001, and Chairman of DreamWorks Animation SKG Inc from 2004 to 2012. He was well known for his business rivalry with fellow businessman Roberto Goizueta, CEO of Coca-Cola during his tenure as Pepsi's CEO.
Arch West joined the staff of the Frito Company, now called Frito-Lay, in 1960. (Pepsi acquired Frito-Lay in 1965.) West is widely credited for the invention and development of one of the company's signature products, Doritos. According to West's daughter, Jana Hacker, West first envisioned the idea of Doritos in the early 1960s while working ...
Back in the 1970's, Montañez was working as a custodian for Frito-Lay's plant in Rancho Cucamonga, Calif. And in his spare time he came up with a spicy recipe including chili powder for the ...
Harry Collins (April 27, 1920 – May 3, 1985) was the official corporate magician for the Frito-Lay company from 1970 until his death. [citation needed] He was also a Marine during World War II. He promoted Frito-Lay products while doing magic tricks, and was known both as 'Mr. Magic' and as 'The Frito-Lay Magician'. [1] [2]
Lay's (/ l eɪ z /) is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay, as both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.
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