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Purex is one of the most widely used laundry detergents in North America. Its original product, Purex Bleach, was a major competitor to Clorox bleach. The brand name is also used for a line of in-wash "fragrance booster" products called Purex Crystals. The Purex Crystals brand was originally launched as an in-wash fabric softener product.
Fels-Naptha is an American brand of laundry soap manufactured by Summit Brands. The soap was originally created in 1893 by Fels and Company. It originally included the ingredient naphtha, effective for cleaning laundry and urushiol, an oil contained in poison ivy.
Cheer was introduced in 1950, [1] and after a slight reformulation in 1952, was a highly successful follow up to P&G's Tide product from 1948 to 1949. Cheer is recognized for its distinctive blue granules, which formerly gave it the nickname "Blue Cheer". The 1952 formula ("Blue-Magic Whitener") was designed to clean as well as perform bluing ...
History. Wisk was introduced as the first liquid laundry detergent in the United States by Lever Brothers Company in 1956. [1] In 2008, Wisk was purchased by Vestar Capital Partners when Lever Brothers' parent company Unilever divested its North American laundry brands, and it was combined with Huish Detergents, Inc. (also owned by Vestar) to ...
The dye- and plastic-free formula also claims to get laundry clean without the use of any harsh ingredients, relying on naturally derived surfactants to do the heavy lifting. On top of all that ...
11 Best All Natural Laundry Detergent. Loni Bio Laundry Detergent. Mrs. Meyer’s Clean Day Laundry Detergent Liquid. Seventh Generation Natural Liquid Laundry Detergent. Branch Basics Laundry Kit ...
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