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2. Interactive advertising - Wikipedia

   en.wikipedia.org/wiki/Interactive_advertising

   Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups. In the inaugural issue of the Journal of Interactive Advertising, [1] editors Li and Leckenby (2000) defined interactive advertising as the ...

3. Interactive Advertising Bureau - Wikipedia

   en.wikipedia.org/wiki/Interactive_Advertising_Bureau

   The Interactive Advertising Bureau ( IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe .

4. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   t. e. Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [ 1] Online advertising includes email marketing, search engine marketing (SEM), social media ...

5. TikTok's new ad products invite users to interact with taps ...

   techcrunch.com/2021/09/30/tiktok-new-ad-products...

   But TikTok parent company ByteDance has been making inroads in the global ad market, with annual revenue across its apps more than doubling in 2020 to reach $34.3 billion. In the U.S., TikTok was ...

6. US digital advertising exceeded $100B in 2018 (IAB report)

   techcrunch.com/.../iab-internet-advertising-report

   Image Credits: Mix3r / Shutterstock. Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the ...

7. Digital ad spend grew 23 percent in the first six months of ...

   techcrunch.com/2017/12/20/iab-ad-revenue-report-2017

   The report was prepared by PricewaterhouseCoopers for the Interactive Advertising Bureau, a trade group of online advertisers and publishers. It shows that digital ad revenue in the United States ...