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2. TikTok's new ad products invite users to interact with taps ...

   techcrunch.com/2021/09/30/tiktok-new-ad-products...

   But TikTok parent company ByteDance has been making inroads in the global ad market, with annual revenue across its apps more than doubling in 2020 to reach $34.3 billion. In the U.S., TikTok was ...

3. TikTok rolls out interactive add-ons for in-feed ads - TechCrunch

   techcrunch.com/2022/04/22/tiktok-interactive-add...

   TikTok announced this week that interactive add-ons are now available globally for in-feed ads to help brands create more engaging ads on its platform. The company says interactive add-ons offer a ...

4. Interactive advertising - Wikipedia

   en.wikipedia.org/wiki/Interactive_advertising

   Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups. In the inaugural issue of the Journal of Interactive Advertising, [1] editors Li and Leckenby (2000) defined interactive advertising as the ...

5. Instreamatic, which inserts interactive voice ads into audio ...

   techcrunch.com/2021/04/27/instreamatic-which...

   Interactive voice advertising startup Instreamatic, which can insert interactive voice ads into an audio stream, has raised $6.1 million in a Series A funding led by Progress Ventures, joined by ...

6. Two action movie simulators Action Hero and Vendetta Forever ...

   www.engadget.com/gaming/two-action-movie...

   Vendetta Forever from Meta Space Interactive also puts you in the middle of slow moving action sequences against waves of anonymous enemies. It claims to have an “all-new lo-kill motion mechanic ...

7. Facebook wants to make its ads more interactive - Engadget

   www.engadget.com/2019-09-19-facebook-interactive...

   Facebook is also making its playable ad format available worldwide. Playable ads are literally that -- advertisements that use games you can play to drive downloads and installations or to ...

8. Traction (agency) - Wikipedia

   en.wikipedia.org/wiki/Traction_(agency)

   Traction is an interactive advertising agency based in San Francisco. In 2014, they were named Independent Agency of the Year in the iMedia Agency Awards. Their clients include Alibaba.com, Adobe Systems, Bank of America, Cabot Creamery, California Bank & Trust, Camelbak, Intuit, Intel, Kelly-Moore Paints, Livescribe, Meebo, Robert Half International, Salesforce.com, SAP, and Shutterfly ...

9. A new YouTube feature will make its connected TV ads more ...

   techcrunch.com/2021/05/04/a-new-youtube-feature...

   YouTube says the new brand extension ads are only the first of more interactive features the company has in store. The feature will roll out globally later this year. 4 ways martech will shift in 2021