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2. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance.

3. Google Lighthouse - Wikipedia

   en.wikipedia.org/wiki/Google_Lighthouse

   Google Lighthouse is an open-source, automated tool for measuring the quality of web pages. It can be run against any web page, public or, requiring authentication. Google Lighthouse audits performance, accessibility, and search engine optimization factors of web pages, [1] [2] [3] this is the major difference from Google PageSpeed, the Google ...

4. Google PageSpeed Tools - Wikipedia

   en.wikipedia.org/wiki/Google_PageSpeed_Tools

   Google PageSpeed is a family of tools by Google, Inc. designed to help optimize website performance. It was introduced at a Developer Conference in 2010. There are four main components of PageSpeed family tools: PageSpeed Module (consisting of mod PageSpeed for the Apache HTTP Server and NGX PageSpeed for the Nginx), PageSpeed Insights, PageSpeed Service, and the PageSpeed Chrome DevTools ...

5. Microsoft's Sonar lets you check your website for performance ...

   techcrunch.com/2017/10/25/microsofts-sonar-lets...

   The team behind Microsoft's Edge browser launched a new open-source tool today that lets you check your website -- or really any other website if you're so inclined -- for potential performance ...

6. Google is changing its search results to weed out SEO spam

   www.engadget.com/google-is-changing-its-search...

   The search engine changes will take effect on May 5. Amid complaints about its search results declining in quality, Google is tweaking its algorithms to do a better job of weeding out spammy or ...

7. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...