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History. The Globe has its origins in the 1940s, when Pepsi unveiled a new bottle cap that featured the script Pepsi wordmark in the white field of a waving tricolor meant as a show of U.S. patriotism during World War II. An illustration of that bottle cap became Pepsi's primary logo around 1945, and remained even when the script wordmark was ...
www .pepsi .com. Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; [1] the two share a long-standing rivalry in what has been called the "cola wars". [2]
Caffeine-Free Pepsi. 1982. Pepsi without the caffeine. It was first introduced in 1982 as Pepsi Free but was changed to its current name in 1987. Pepsi Wild Cherry. 1988. Pepsi with cherry flavoring. It was known under the slightly different name of Wild Cherry Pepsi until 2005.
On March 28, PepsiCo announced that its flagship brand, Pepsi, will be using a new logo and visual identity system on its cans, bottles and more — the first update to the logo in 14 years. The ...
History. Earlier campaigns for Pepsi-Cola had emphasized price competition. Twelve US fl oz (350 ml) Pepsi bottles contained nearly twice as much beverage as seven US fl oz (210 ml) standard Coca-Cola bottles, and Coca-Cola was by far the leading brand of soft drink. Pepsi launched a jingle campaign in 1939, "Pepsi-Cola Hits the Spot":
A 12 fl oz (355 mL) can of Pepsi Throwback from 2010 with the 1973–1987 logo Two-liter plastic bottles of Pepsi Made with Real Sugar from 2015 with the 1940s "Pepsi-Cola" logo. The first release featured the 1940s Pepsi-Cola script in royal blue on a navy blue background with the word "throwback" written in the modern font.
Packaging and logo A US bottle of Diet Pepsi, with logo introduced in 2023 Logo used before re-branding in 2023. This logo was first introduced in 2008; shown here is the 2014 version. When it was first introduced in 1964, Diet Pepsi was packaged in glass bottles, and was also made available in
The logo was slightly changed in 2007, as the "Pepsi" script, in the case of Pepsi Wild Cherry, was slightly moved up above the globe. This design, however, was only found on the boxes that carried cans, 1-, and 2-liter bottles, as the 20-ounce bottles and 12-ounce cans still carried the original 2005 design.
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