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  2. Unsplash is building an ad business around branded stock ...

    techcrunch.com/2019/12/10/unsplash-for-brands

    Unsplash for Brands is currently invite-only. The company also says that research from Kantar Millward Brown has shown that its brand images can reach “mass scale” while outperforming TV and ...

  3. Google launches generative AI tools for product imagery to US ...

    techcrunch.com/2023/11/01/google-launches...

    By offering AI imagery capabilities, businesses of all sizes will have the ability to create professional images alongside their ads, without having to spend repeatedly on new photography sessions.

  4. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being the ...

  5. History of advertising - Wikipedia

    en.wikipedia.org/wiki/History_of_advertising

    Advertising revenue as a percent of US GDP shows a rise in audio-visual and digital advertising at the expense of print media. [ 1] The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines.

  6. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2]

  7. Facebook revamps its business tool lineup following threats ...

    techcrunch.com/2021/09/16/facebook-revamps-its...

    The social networking giant has repeatedly argued that Apple’s changes would impact small businesses that relied on Facebook ads to reach their customers. But it was not successful in getting ...

  8. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular ...

  9. TikTok launches 'Sounds for Business' to help marketers ...

    techcrunch.com/2023/02/28/tiktok-launches-sounds...

    Image Credits: Nur Photo / Getty Images. TikTok announced today that it’s launching Sounds for Business, a collection of sounds that are designed as templates for easy marketing content creation ...