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  2. Under Armour was a real threat to Nike. Now it’s ... - AOL

    www.aol.com/under-armour-real-threat-nike...

    May 18, 2024 at 7:00 AM. It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.”. Instead ...

  3. Under Armour’s HOVR smart running shoes are more than just a ...

    www.engadget.com/2018-02-09-under-armour-hovr...

    The Sonic and Phantom HOVR connected sneakers are available now for $110 and $140, respectively. And if you like the shoes but don't care about making them work with the Map My Run app, Under ...

  4. Under Armour - Wikipedia

    en.wikipedia.org/wiki/Under_Armour

    Kevin Plank, founder of Under Armour, pictured in 2018. Under Armour was founded on September 25, 1996, by Kevin Plank, a then-24 year old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother's basement in Washington, D.C. [4] He spent his time traveling along the East ...

  5. Nike, Inc. - Wikipedia

    en.wikipedia.org/wiki/Nike,_Inc.

    Nike, Inc. Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [5] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.

  6. Under Armour's HOVR connected shoes aim to make ... - Engadget

    www.engadget.com/2019-02-01-under-armour-hovr...

    1 / 3. Under Armour has been making a major push into smart running shoes for a couple of years now, and in 2019 the company is taking those efforts even further. This year, it plans to launch a ...

  7. Under Armour to sell MyFitnessPal for $345 million, after ...

    techcrunch.com/2020/10/30/under-armour-to-sell...

    Global fitness giant Under Armour announced this morning that it will be selling MyFitnessPal to investment firm Francisco Partners for $345 million, five and a half years after acquiring it for ...

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