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Heinz 57 is a steak sauce. Its name comes from the historical advertising slogan "57 Varieties" by the H. J. Heinz Company located in Pittsburgh, Pennsylvania, United States.
Heinz has been linked to the number 57 for more than a century. The company’s “57 varieties” slogan was a key part of its early strategy to attract consumers.
Heinz: Mottoes and 57 Varieties. The following post is an excerpt from the new book, 57 Servings From the Heinz Table, by History Center curator Emily Ruby. You can purchase the book from our museum shop or online.
If we hop back in time to the 1930s, the following is a list of 57 products that Heinz produced. Many are long gone (despite the more than 5,7000 items the company now produces worldwide), but other classics - like pork and beans, dill pickles, cider vinegar, chilli sauce, and ketchup are still going strong.
The 57 varieties of Heinz are…a lie. There are not 57 varieties made by H.J. Heinz & Co. and Heinz 57 sauce was not the 57'th product the company made, nor was it composed of a mixture of the 56 previous canned or bottled Heinz sauce products.
The Heinz slogan, “57 varieties,” has become iconic since its origin in 1892, and it now appears on every ketchup bottle (and every other Heinz product).
Did Heinz adopt the slogan '57 Varieties' because that's how many different products they sold?
In some alternate universe, the "57 varieties" slogan of condiment company Heinz refers to 57 varieties of ketchup, or maybe horseradish–which was the source of the company’s first fame....
Heinz: Much More than 57 Varieties. Portrait of H.J. Heinz at age 20. Detre Library & Archives at the Heinz History Center. Scorned in the 1870s for his poor business decisions, H.J. Heinz rebuilt his company based on moral lessons his family taught him.
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between.