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In 1981, Nabisco merged with Standard Brands, maker of Planters Nuts, Baby Ruth and Butterfinger candy bars, Royal gelatin, Fleischmann's and Blue Bonnet margarines, amongst others. The company was then renamed Nabisco Brands, Inc. [15] At that time, it also acquired the Life Savers brand from the E.R. Squibb Company, makers of Bubble Yum ...
Mondelez International, Inc. ( / ˌmɒndəˈliːz / MON-də-LEEZ ), [ 3] styled as Mondelēz International, is an American multinational confectionery, food, holding, beverage and snack food company based in Chicago. [ 4] Mondelez has an annual revenue of about $26.5 billion and operates in approximately 160 countries. [ 5]
Oreo (/ ˈ ɔːr i oʊ /; stylized in all caps) is a brand of sandwich cookie consisting of two cocoa biscuits or cookie pieces with a sweet fondant [3] filling. It was introduced by Nabisco on March 6, 1912, [4] and through a series of corporate acquisitions, mergers, and splits, both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. [5]
The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, [ 1] advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It (which bear the Sunshine Biscuits brand), Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies ...
Kraft Foods Inc. (/ ˈ k r æ f t /) was a multinational confectionery, food and beverage conglomerate. [4] It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. [5]
Kellogg's. Kellogg's brand logo used by both Kellanova and WK Kellogg Co, formerly used as a corporate logo until 2023. Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellanova produces and markets convenience foods ...
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R. J. Reynolds Tobacco Company was founded in Winston-Salem, North Carolina, in 1875 and changed its name to R. J. Reynolds Industries, Inc. in 1970. It became RJR Nabisco on April 25, 1986, after the company's $4.9 billion purchase, and earlier 1.9 billion stock swap, of Nabisco Brands Inc. in 1985. [ 5][ 6]