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  2. YouTube will run ads on smaller creators' videos without ...

    www.engadget.com/youtube-ads-on-small-creator...

    We look at many factors when we review channels for YPP (e.g, if the content is original, adhering to Community Guidelines, etc). Regardless, all videos must meet ad-friendly guidelines to show ads.

  3. YouTube's ad-free Premium Lite tier is going away - Engadget

    www.engadget.com/youtubes-ad-free-premium-lite...

    After October 25, YouTube users paying for Premium Lite will have to pay for the more expensive full-fledged Premium tier if they don't want to see ads in their videos without resorting to ad ...

  4. YouTube is testing a new way for creators to promote content

    techcrunch.com/2022/08/31/youtube-is-testing-a...

    The Google-owned company is testing a new “Promotions” tab within YouTube Studio that will make buying ads easier for creators. The new tab is being tested with a limited number of creators on ...

  5. YouTube is gearing up to give Shorts creators a cut of ad ...

    techcrunch.com/2022/09/16/youtube-give-shorts...

    The Google-owned company plans to pay creators 45% of the ad money from Shorts, the report says. Creators on YouTube have traditionally received 55% of the revenue from the ads that play before ...

  6. YouTube's ad revenue is declining, but creator economy ...

    techcrunch.com/2022/10/27/youtubes-ad-revenue-is...

    YouTube’s quarterly ad revenue declined 1.9% year over year, per Google parent company Alphabet’s quarterly earnings report this week. Overall, Alphabet missed analyst estimates, earning $69.1 ...

  7. YouTube confirms a test of a new hub for free, ad-supported ...

    techcrunch.com/2023/01/17/youtube-test-fast...

    Back in March 2022, YouTube launched free, ad-supported TV shows, giving U.S. viewers access to more than 4,000 titles. The new offering was an expansion of its free, ad-supported movies, which ...

  8. YouTube stars are blurring the lines between content and ads

    www.engadget.com/2017-07-25-youtube-influencers...

    5/5. YouTube stars are blurring the lines between content and ads. Beyonce, Justin Bieber, Kim Kardashian and Kendall Jenner are just some of the celebrities under the microscope for using social ...

  9. More YouTube creators are now making money from Shorts, the ...

    www.engadget.com/more-youtube-creators-are-now...

    The milestone comes a little more than a year after YouTube began sharing ad revenue with creators making Shorts. YouTube says it currently has more than 3 million creators around the world in the ...